![]() During its first year, the French Battery Company churned out 37,000 battery cells, most of which sold for about 13 cents apiece. By that time the company was employing 24 workers. In the summer, they moved the operation into a two-story brick building with the help of 12 more investors who supplied about $60,000 in new capital. Just three months after they had started the company, sales had far surpassed even their most ambitious projections. But orders continued to pour in, many of them unsolicited, and the entrepreneurs were overwhelmed with new accounts. Landau ’s crude manufacturing operation soon outgrew his attic so the men moved the company to a small building in Madison in March 1906. “The company just happened, ” Ramsay noted in company annals, “as did the history of the fellow who grabbed such a hold of the bull ’s tail that he couldn ’t let go. They started with $30,000 working out of Landau ’s Chicago attic. ![]() So, in 1906 the three men initiated the French Battery Company. Cursory research convinced Ramsay that it was a good investment. Strong was aware of a man in Chicago named Alfred Landau who was manufacturing batteries in his attic and selling them locally. The dry cell battery had been invented in the 1800s in France and demand for the technology was beginning to grow in the United States by the early 1900s. He sold the thriving business when he was 35 years old and returned to Madison in search of a new challenge.Īfter Ramsay returned to Madison, Strong, an old friend, approached him about a business opportunity. After college, Ramsay moved to Medford, Wisconsin, where he started a lumber company and later was elected mayor of the town. His gumption, in fact, was evident early he convinced the University of Wisconsin to admit him when he was a junior in high school, and subsequently became the only person to graduate from the institution who did not have a high school diploma. Ramsay, the leader of the operation, was 35 years old at the time and had already established himself as a successful businessman. Strong, and Alfred Landau joined forces to create the French Battery Company. Rayovac ’s roots reach back to 1906, when entrepreneurs James B. The company has been publicly traded since 1997. ![]() Lee Group purchased the company and changed management. After lagging behind Gillette ’s Duraceli and Energizer Holdings, Rayovac enjoyed a rebirth in 1996 when the Thomas H. The company has played a leadership role in the U.S. It also manufactures flashlights and other miscellaneous items. manufacturer of alkaline storage batteries and the market leader in other battery categories such as hearing aid, computer backup, heavy duty, lantern, and keyless entry. Rayovac Corporation is the third leading U.S. NAIC: 335911 Storage Battery Manufacturing Incorporated: 1906 as the French Battery Company ![]()
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